If your business has not gone digital by now, the bad news is, you are already years behind your competition.
The good news, however, is going digital is not as complicated as you may think, and with a good plan in place you can catch up with your competitors in a short period of time.
For corporate companies, embracing digital has been a no brainer – if you want to survive in the age of technology, you need to keep up! But for many SMEs, figuring out how the digital space fits into their businesses has been a challenge. Where do you begin? Where will you get the money to invest? The answer is, you start right now. And while you will have to invest some money into your digital strategy, it doesn’t have to be millions. The first step is making sure you have a presence online, and you are already half way there.
Your website is the face of your business. It takes people just three seconds to make an impression of your brand just by looking at your website. Within that short time, they have already decided whether they want to do business with you or not. Your website needs to be professional, visually appealing, have quality content and be user friendly. You also need to familiarise with Search Engine Optimisation (SEO), and other digital marketing tools to make it easier for people to find your site.
Before you have a heart attack over all these crazy digital terms, take comfort in knowing that there are literally 100s of resources online to help you along the way.
Next to have an amazing website, you need to invest in a good social media manager. Some corporate companies may think they can get away with hiring an intern, because it is cheap. But unless that intern is learning from a professional, then you could be putting your entire business at risk. The online space is huge, and one bad tweet or Facebook post can go viral within minutes. You need someone who can manage your brand’s reputation online, as well as market it well to ensure the right people see what you are doing.
One of the best reasons to go digital is it makes it much easier to interact with your customers, and address any concerns they have. Customers love feeling like valued, and take great joy in knowing their queries or complaints are being heard. You can also develop deeper relationships that will certainly make for much loyal customers.
It’s time you joined thousands of entrepreneurs who have successfully moved from traditional business to digital business. Modern customers buy everything from their groceries to furniture online. So what are you waiting for?