Marketing

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Articles and Worksheets

Your target market is….?
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Your target market is….?

Small businesses can effectively compete with large companies by targeting a niche market.

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Customer Persona (If we build it, they’ll come)
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Customer Persona (If we build it, they’ll come)

That line may have worked for Kevin Costner's character in the movie Field of Dreams

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Africa’s Entrepreneurial Boom: How do I stay ahead of the competition
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Africa’s Entrepreneurial Boom: How do I stay ahead of the competition

Knowing everything about the competition

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Toolkits

Get a do-it-yourself guide to running your business

Marketing Toolkit

Marketing Toolkit

Get our FREE Marketing Toolkit and learn
the fundamentals and essentials of professional marketing for your business

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HR Toolkit

HR Toolkit

Maximize employee performance with this FREE Human Resources (HR) Toolkit

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PR Toolkit

PR Toolkit

Create effective communication strategies with this FREE Public Relations (PR) Toolkit

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The Cloud Toolkit

The Cloud Toolkit

Provide non-technical entrepreneurs and small businesses the understanding as well as practical know how on adopting cloud technology.

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Finance Toolkit

Finance Toolkit

Guide to entrepreneurs and small business owners in understanding their finances and to enable them to get better insight into the financial performance of their businesses

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